Digital Analytics | UX Research

Building Measurable, Usable Digital Experiences

I don't just fish and paint - I have to live in the real world too.  Here's a little bit about what I do in my professional life, my value proposition and a summary of my process.

DIGITAL ANALYTICS & COMPETITIVE RESEARCH

All of my projects start with data gathering and research.

I start with quantitative data - Web analytics, BI, or CRM data to understand the "who", "how" and "what".  

If the data isn't present, I can help build the measurement plan and manage the analytics implementation to get you there.

Then I look at the competition and outside the industry to understand the landscape and identify gaps.

 

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PERSONA DEVELOPMENT

The best digital experiences put the user first. 

 

I take a data-driven approach to understanding who the user is and what they are trying to accomplish.  

 

I get the user's perspective to understand the "why".  From user surveys, to interviews and focus groups, I gather the qualitative data to understand the user's motivations, expectations and needs.

By using multiple data points, I build accurate but iterative user profiles that grow with the business. 

User Persona

SITE ARCHITECTURE & JOURNEY MAPPING

Interactions don't typically happen in a vacuum or in a one-off fashion - they're interconnected experiences. 

Whether we're exploring how a user makes a single transaction, or trying to understand a more complex series of touchpoints in a long-term business relationship, I can help map those experiences to help identify the areas of greatest need or biggest impact. 

I try to understand not only the process, but also the user's emotional state to help build simpler, logical and delightful experiences.  

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A/B TESTING, MULTIVARIATE TESTING & SITE OPTIMIZATION

Sometimes you get lucky and you get things right the first time.  Most of the time, even good user experiences need little tweaks and adjustments.

I help you fail faster and foster a culture of continuous improvement through user testing and site optimization.  No matter if you're testing simple design changes via software or require the use of a usability lab, I have the experience to help you build a testing plan and see it through to completion and evaluation.

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GET IN TOUCH

I'd love to hear from you